Privacy policy

Last Updated: December 14, 2025

YouthElite Labs (“we,” “us,” or “our”) operates this website and related services (the “Services”) to provide sports nutrition products and information for youth athletes and their families. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, make a purchase, or communicate with us.

By using our Services, you agree to the collection and use of information as described in this Privacy Policy.

1. Personal Information We Collect

We may collect the following categories of personal information, depending on how you interact with our Services:

  • Contact Information: Name, email address, shipping address, billing address

  • Order & Transaction Information: Products purchased, order history, payment confirmations

  • Account Information: Login credentials, preferences, and settings (if applicable)

  • Communications: Messages you send to us, including customer support inquiries

  • Device & Usage Information: IP address, browser type, pages viewed, and interactions with the Services

Payment information is processed securely by our payment providers and is not stored directly by YouthElite Labs.

2. How We Collect Information

We collect personal information through:

  • Information you provide directly (orders, contact forms, emails)

  • Automated technologies (cookies, analytics tools)

  • Service providers who assist with operating our website, payments, shipping, and analytics

3. How We Use Personal Information

We use personal information to:

  • Process and fulfill orders

  • Provide customer support and respond to inquiries

  • Improve our website, products, and Services

  • Communicate about orders, updates, and promotions (you may opt out at any time)

  • Detect and prevent fraud or misuse

  • Comply with legal and regulatory obligations

4. Marketing Communications

If you choose to receive marketing emails, you may unsubscribe at any time by clicking the “unsubscribe” link in our emails. Even if you opt out, we may still send non-promotional messages related to orders or customer support.

5. How We Share Personal Information

We may share personal information with:

  • Service providers (e.g., Shopify, payment processors, shipping partners)

  • Marketing and analytics partners to help improve and promote our Services

  • Legal or regulatory authorities when required by law

  • Business partners in connection with a merger, acquisition, or similar transaction

We do not sell personal information in the traditional sense.

6. Relationship with Shopify

Our store is hosted on Shopify. Shopify processes personal information on our behalf to provide and improve the Services. To learn more about how Shopify handles personal information, visit:

https://privacy.shopify.com

7. Children’s Privacy

Our Services are intended for parents and legal guardians, not children.

We do not knowingly collect personal information directly from children under the age of 13 (or under 16 where applicable). If you believe a child has provided us with personal information, please contact us so we can delete it.

8. Data Security & Retention

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure.

We retain personal information only as long as necessary to:

  • Provide our Services

  • Fulfill legal and accounting obligations

  • Resolve disputes and enforce policies

9. Your Rights & Choices

Depending on your location, you may have rights to:

  • Access the personal information we hold about you

  • Request correction or deletion of your information

  • Opt out of certain uses, including targeted advertising

California residents may exercise rights under the California Consumer Privacy Act (CCPA/CPRA).

European residents may exercise rights under GDPR.

To submit a request, contact us using the information below.

10. Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website, understand usage, and improve performance. You can manage cookie preferences through your browser settings.

11. International Transfers

Your information may be transferred to and processed in countries outside your place of residence, including the United States. Where required, we rely on appropriate safeguards to protect your information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

13. Contact Us

If you have questions about this Privacy Policy or how we handle personal information, please contact us at:

📧 support@youthelitelabs.com